The Changing Dynamics of News in India & Its Challenges

An economy that’s growing at 8.5% and a very bright outlook for the future…that’s the India story at it’s best. But, the unmentioned success story, which in a way completes the picture, is the free press that our 60 year old democracy has managed to sustain.

Going back to 1870 when India’s first newspaper – The Bengal Gazette – to today’s plethora of newspapers and news channels; the media industry has come a long way. However, a little bit of analysis on the growth of media in India, who mostly serve India news reveals that the actual growth and the steep growth curve actually happened only later with the advent of the vernacular press.

This shift from the major languages, Hindi & English, towards regional languages made sense considering the diversity in the country. Here in India dialects change every few hundred kilometers and languages change from state to state. To effectively make people understand what all that’s important to them, news in one word, it was vital that they be addressed in their language. International

That’s why, the vernacular press has done exceedingly well in India. The same idea was carried forward first by the radio and then by the visual media. No matter how important the national level news channels in Hindi and English may be, people across India do keep a tab on the news channels that offers them news in their own language. The common man simply loves to understand news in the language he is most comfortable in.

This way latest news India slowly became latest news from Mumbai, Delhi, Chennai, Bangalore etc.

Moreover, this localization of content also ensured that breaking news, the mainstay of a news channel, also got a local flavor. So, one has breaking news from Delhi or Mumbai etc. News was essentially local in nature but due to the localization of the channels content policy, such news also got prominence.

But the addition of more local content in a way is leading to the dilution of the media’s core competencies. That perfect balance between what’s important on a local level and what’s important when it came to the bigger picture was still wanting.

Welcome, to the world of Internet news. An arena where news is served piping hot, latest news and breaking news concepts work and at the same time a judicial mix between international, national, vernacular and local content could be achieved with finesse.

Related Posts

시간이 촉박하다! 카지노 도박을 바꾸는 5가지 방법에 대해 생각해 보십시오.

카지노"는 원래 "집"을 의미하는 단어이지만 오랫동안 즐거움과 관련되어 왔습니다. 카지노 레스토랑 디자인은 수익 가능성을 극대화하기 위해 카지노 방문자의 기대에 따라

에이브러햄 링컨이 스포츠에 뛰어난 8가지 이유

나는 아주 좋은 질문을 하러 왔습니다. 당신은 스포츠 팬입니까 아니면 스포츠 광팬입니까? 두 가지 정의를 찾아보니 사전에 팬이란 뜻이 "스포츠나

에이브러햄 링컨이 도박에 뛰어난 5가지 이유

도박 중독은 심각한 정신 건강 장애로, 다음 두 가지 방법으로 식별할 수 있습니다. 사람은 a) 결과적으로 부정적인 결과가 발생하더라도 가치가

에이브러햄 링컨이 카지노에서 훌륭한 6가지 이유

일반 인터넷 사용자 및 도박 애호가에게 온라인 카지노 및 카지노는 새로운 기업이 아니며 온라인 도박꾼의 수가 크게 증가함에 따라 카지노는

Leave a Reply

Your email address will not be published. Required fields are marked *