Home Staging – A New Business Opportunity In Dubai?

Home Staging, as it’s called in the US, or Home Doctoring if you are in the UK, is a long established practice when preparing a house for sale. Traditionally, it is almost always a lived in home or property that is ‘staged’ in preparation for a sale or open house viewing day.

The reason a home is staged is to make it look fresh and inviting to interested people who come in for a viewing.In many real estate markets worldwide, a real estate agent or consultant will always advice you to either stage a home yourself, or seek the services of proper home staging firms. how to open a home staging business

Yes, such a service may not be that familiar with residents and even real estate agents here in the UAE, and why should it be? There are hardly any homes that are lived in for that long, that they need to be staged to sell them.

In fact, it is radically different here. Properties and homes still have that fresh brick and paint smell whenever there is an open house. If indeed there even is such a thing as an open house! With most properties being bought out within a few hours of their launch announcements, it still is a virgin market for real estate. But the market is changing, and there are many sought after projects that have been completed, lived in and most importantly, have become established communities to live in.

The homes in these projects are what would benefit from Home Staging services. Such projects as Emaar’s The Greens which feature apartments only, and projects such as the Springs and The Lakes, which feature villas and town houses, are today going head to head with newer villas and apartments coming on the market.

Are these ‘older’ structures really that old and lived in that they need Home Staging? Far from it! they are around 4 to 5 years old, hardly what you would call ‘lived in’. Yet, as with all things nice and shiny that is the way of life here, it is not uncommon to find clients say that they want to buy into new projects only.

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