Every restaurant website has one main goal and that is to attract customers. All too often, I see poorly designed restaurant websites that are missing the key ingredients needed to successfully convert visitors to customers.
What are the key ingredients in a successful restaurant website? Here are the 5 things that every restaurant website needs to have to maximize its chances of converting website traffic into paying customers.
1. Map and Directions
Don’t make it difficult for people to find where your restaurant is located. Instead of only listing the address on your website, display an easy-to-read map and directions, so that your customers can quickly find your restaurant. The easiest and quickest way to display a map to your restaurant is to use Google Maps and embed it on your website.
2. An Accessible Restaurant Menu
If your restaurant website doesn’t include the menu with the prices – do it now! Your menu is the main marketing tool on your website and your opportunity to make mouths water, so don’t forget to include some enticing pictures of your dishes.
The key thing here is to make your menu accessible. All too often I see restaurants take the lazy approach and upload a PDF copy of their menu. PDFs take an agonizingly, long time to load, especially if people are trying to view your menu from their mobile phones. PDFs also provide no search engine optimization (SEO) benefits for your website.
My advice is to take the extra time to create a dedicated menu page on your website. Make sure your menu page includes descriptions of the food, any specials or promotions and appealing photos of your dishes.
3. A Photo Gallery of your Restaurant and Food
People love to see what the restaurant looks like before they decide to eat there. That is why every restaurant website needs to have a photo gallery. Hire a professional photographer to come during one of your restaurant’s busy times and capture the ambiance, decor and dishes that make your restaurant unique. Then display the photos on your website in a simple photo gallery. Business intelligence for restaurants
Pictures are worth a thousands words and great pictures are invaluable for convincing people to come to your restaurant.
4. An Effective, Restaurant Homepage
Your homepage is the most important page on your website because it makes the first impression. Within seconds of arriving to your homepage, a person will decide if it is worth their time to look through the rest of your site.